Each company, whether it has existed for a long time or is a start-up, needs to tackle the following fundamental questions at least once: “What distinguishes us, who are we and what do we represent?”
My father initially formulated the corporate values of the Rethmann Group in the early 1980s:
“Customers are our focal point of interest; we act responsibly towards the people who work for us. We pay attention to the environment and handle resources carefully. We create the basis for ongoing trust by generating excellent returns on the capital that we have invested.”
That really tells the whole story. In January 2017, we launched a campaign at Rhenus, which is constantly growing and undergoing change, and set ourselves the goal of reformulating our values in a contemporary manner and then consolidating them within the complete company.
We took our junior employees as our starting point and asked them what they viewed as their goal, which values they practised themselves and wanted to see demonstrated? And we particularly asked them what they were experiencing in today’s Rhenus? To my great delight, the result once again confirmed what my father had defined for our family business in the past.
However, what is written down is not important more what is practiced in our company on a daily basis that counts. We want each of our 28,000 employees to jointly internalise the Rhenus values with us. After all, our values are not something that you put on in the morning and take off again in the evening. If they are consistently lived out and practised, they must be an integral part of our lives, whether professional or private. To achieve this, we are actively involving our employees in the process of communicating the Rhenus values by using a workshop concept that has been developed in house.
In the end, our common values bring us together to make a united Rhenus, fully in line with our motto: Together with Passion. They help us to improve every day on behalf of our customers, work together more closely, be more responsible and support our customers in their supply chains in a more thoughtful manner. We are daily pursuing this goal in our company: to be customerfocused and employee-oriented and to act with entrepreneurship, integrity and continuity.
We are using this issue of Logistics People to tell you more about the origin of our new Rhenus values. I trust that you will enjoy what you read.