City 01/19

Vibrant São Paulo

The New York of South America

by São Paulo has been one of the largest business centres in South America since the beginning of the 20th century. The industrialisation of coffee farming and exports turned the city in the state with the same name into Brazil’s largest industrial centre. São Paulo is now – similar to New York – the city of financial services, lawyers’ practices, consultancy firms and, naturally, fashion: the world’s fifth-largest fashion week is held here every year.

São Paulo has been one of the largest business centres in South America since the beginning of the 20th century. The industrialisation of coffee farming and exports turned the city in the state with the same name into Brazil’s largest industrial centre. São Paulo is now – similar to New York – the city of financial services, lawyers’ practices, consultancy firms and, naturally, fashion: the world’s fifth-largest fashion week is held here every year.

Branches: In January 2018, Rhenus acquired São Paulo-based Pirâmide SeaAir. Since then, Rhenus-Pirâmide has increasingly been offering customs clearance for imports and exports to and from Brazil in addition to freight forwarding, contract logistics, project and road transport at branches in the airports in Guarulhos and Viracopos and in the port of Santos.

São Paulo is situated about 400 kilometres west of Rio de Janeiro on Brazil’s South Atlantic coast. The city itself, which was named after the apostle Paul, is located about 70 kilometres inland from the coast, but has direct access to the sea and the port city of Santos through railway links and motorways. Its ability to act as a logistics hub was also the main reason why the Rhenus Group decided to expand its own business site here by acquiring Pirâmide SeaAir in January 2018.

„São Paulo has excellent transport connections,” says Cesar Nicolau, who have been working here as a key account manager for nine years, initially for Pirâmide SeaAir and now for Rhenus- Pirâmide. “There are three international airports and two ports within a radius of 100 kilometres. The city’s transport system also has a great deal to offer, including six-lane express roads, an underground system, a monorail, buses and taxis. This diversity provides ideal opportunities for logistics in the market place– which is another reason why Rhenus opted for this city.”

Bild von dem Museu do Ipiranga

Worth a visit: The Museu do Ipiranga is a tribute to the independence of Brazil and shows a collection of 100,000 exhibits on Brazilian history in an architecture inspired by the Palace of Versailles.
Tip: The Zoo of São Paulo is among the top 5 in the world and definitely worth a visit! Home to more than 3,200 animals, it offers breeding programs for a number of endangered species, including spectacled bears, ocelots and the black tamarin primate species.

As a cosmopolitan city, São Paulo faces the normal problems encountered in a large conurbation – traffic jams – and has found an unusual solution: the city with about 12 million residents has the world’s largest fleet of helicopters – 420 in all. About 2,000 flights take off and land here every day. Many business people particularly make use of the service so that traffic jams do not prevent them from attending their next meeting.

A city of records
The “Paulistanos” are not just world champions in flying – São Paulo has the greatest economic clout anywhere in Latin America and the southern hemisphere; its gross domestic product amounts to US$ 647 billion. São Paulo is also a powerful player in global economic terms and has the eleventh largest GDP on earth. The most important industrial segments  in the State of São Paulo include the automobile, pharmaceutical, chemical, engineering and oil sectors The retail sector is big business too. São Paulo is the global leader in exports of sugar, ethanol and orange juice. Rhenus already works for many customers in sectors that are represented in São Paulo.

Bild von verschiedenen Gewürzen aus dem Mercado Municipal

Shopping: In the covered Mercado Municipal you will find everything from fresh vegetables and fruits, meat and fish to pasta and spices to exotic delicacies. Opened in 1933 and built in Berlin style, the Markthalle with its beautiful stained glass windows is one of the city's most charming squares.
ip: A visit to São Paulo should definitely include a walk on Avenida Paulista, the main street of the city offering a wide range of shopping and home to the Museu de Arte de São Paulo.

„Sampa”, as São Paulo is also known, can do even more than this. “The city really never sleeps. There’s always something to experience or discover. São Paulo is particularly famous for its night life,” says Cesar Nicolau with great enthusiasm. There is plenty of variety and colour in São Paulo, whether at a Formula 1 race, Ibirapuera Park or the Japanese neighbourhood of Liberdade.

Sao Paulo bei Nacht

Evening program: Having a whiskey in your hand makes you feel a lot more relaxed at Charles Edward, a bar with the flair of a gentleman's club in Itaim district. At a late hour the location turns into a disco with music and dance floor.
Tip: The PanAm Club on the 22nd floor of the Maksoud Plaza Hotel ensures high spirits. Loudspeakers with turbine sound and LED lighting of the "runway" as well as a walk-in helipad make this club unique.

Industrialisation in the 19th century attracted many migrants to the region, particularly from Italy and Japan. Their influence is reflected in many names of buildings and places – as well as in the population. Fifty percent of “Paulistanos” have at least some kind of Italian roots – and that means more Italian residents than in Rome! Since São Paulo never sleeps, the next record is already being planned: the Company Business Towers are currently being constructed in the south of the city and will one day be Brazil’s tallest buildings.

With plenty of emotion
What would São Paulo be like without music and art? The city has plenty to offer in these respects too. “In addition to countless museums and theatres, the ideal place to experience the city is in the many bars and clubs with their live music that reflects many different tastes,” Cesar Nicolau advises. The annual highlights include the São Paulo Jazz Festival in November, the São Paulo Gay Pride Parade and the Virada Cultural, a night of culture, when hundreds of attractions are provided at different sites scattered across the city. People should also not forget that Carnival in São Paulo always starts on the Friday before Ash Wednesday and is an outstanding experience. The parade of samba schools is one of the largest in the world – and continues for up to twelve hours.

White wine at Terraço Itália

Food & beverage: In the 168-metre high skyscraper Edifício Itália is the Terraço Itália, a panoramic restaurant overlooking the city. Thursdays to Saturdays there is live music with jazz quartets and dance evenings on weekends. Tip: Cesar Nicolaus tip - the Japanese restaurant Yashiro Pinheiros in the district: "The house looks inconspicuous, but the sushi has a very good quality for a reasonable price!"

Listen to our song selection to feel the spirit of São Paulo.

Adoniran Barbosa - Trem das Onze"
São Paulo's unique Samba singer and composer with his 1964 often-covered song:
https://www.youtube.com/watch?v=jNrEsYjCxkM

CSS (Cansei de ser Sexy) - Let's Make Love and Listen to Death From Above"
The Brazilian electro-pop band from São Paulo has gained international fame through an iPod commercial:
https://www.youtube.com/watch?v=7agPOt1XZz8

Elaine Elias - Desafinado"
She is Paulistana and winner of an American Grammy in 2016 in the Latin Jazz category:
https://youtu.be/OeSsuJcovrk

Criolo - Não Existe Amor em SP"
The Paulistano, rapper and soul singer wrote a 2011 song about street life in São Paulo:
https://www.youtube.com/watch?v=f35HluEYpDs

Caetano Veloso - Sampa"
written in 2012, is also this song from São Paulo. Caetano Veloso represents the style Tropicalismo, a mix of bossa nova, folk music and rock:
https://www.youtube.com/watch?v=qeDqXLkXvr4

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